Built for African Households
We started Joumla because buying essential food staples shouldn't be a hassle — or this expensive.
An online wholesale foodstuff marketplace for African households
Nairobi's wholesale markets have always offered segmented prices - and getting there is time-consuming, with long queues and long distances to ideal Wholesalers. The alternative is buying from supermarkets and dukas at retail prices and paying more.
Joumla changes that. We aggregate demand from hundreds of households and offer wholesale-priced, curated recurring baskets of essential food staples, hygiene and baby care products - ordered in a simple easy-to-use Mobile App in minutes, and delivered reliably to your doorstep. No decision fatigue, no impulse buying, just structured household spending made easy.
Our values
Fairness first
Wholesale products shouldn't be a privilege. Every household deserves access to fairly priced food staples.
Radical simplicity
Simple app flow. No decision fatigue. We believe ordering groceries should take two minutes, not twenty.
Reliability over hype
We'd rather deliver the same basket on time, every week, than promise novelty and disappoint.
Rooted in Africa
We source locally, hire locally, and build for the specific realities of African households — not a generic African market.
From an idea to recurring service delivery
Joumla started in 2025 when our founder, Mansa Ydris noticed that every household in his estate was individually making the same trip to the market every day - each paying retail prices, each spending 2–3 hours they didn't have to commute.
The solution was obvious: pool the orders, price at affordable wholesale rates & deliver together via electric Tuktuk's. What started as a simple farfetched idea is now growning into a recurring routine service delivering to hundreds of households across Nairobi.
We're still early. But we're building something that we believe every Nairobi household will rely on - a predictable, affordable way to stock your kitchen, every week.